A Coinkydink?
Killington Resort new logo redesign.
Concept logo redesign for Mt. Snow Resort in 2008
My concept behind the Mt. Snow project I had was to redesign their identity to reflect its position in a lineup of resorts under the parent company, Peak Resorts. I wanted to make Mt. Snow the flagship resort, mountain of all mountains. By designing the new identity with a badge, I felt it gave an authoritative presence.
Recently, I had a portfolio review. As I was telling the story behind my concept on the Mt. Snow's redesigned logo, it was mentioned that Killington Ski Resort JUST redesigned their logo for this season. To my surprise and amazement, Killington's new logo is a badge/crest of some sort also. Their old identity was getting dated, or should I say, has been dated. Only complaint would be the script typeface. Sort of out of place in my opinion. Nonetheless, I like it.
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